Mens underpants are starting to rival women's lingerie for sheer sexiness, range of styles, colours and fabrics, which is resulting in an ever increasing selection from leading designer brands, particularly in the retro style. 'Oh Behave!' I hear you shout as the latest range of men's underpants look like something straight from the film set of an 'Austin Powers' movie. With some great 'mojo' catching designs from the swinging 60's retro styles and that only a few years ago you would have been ridiculed for sporting in the locker room.
What has driven this craze for underpants that look something like what your dad would have worn is unclear and yet everyone seems to want to get their hands on them. With stark bold colours, deep waist band, y-front styling and heavy embroidery on the seams they are most certainly very distinctive and in sharp contract to the lines we have seen hitting the high street in recent years.
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One reason that we may be seeing men's underpants going 'retro' is from a desire to make more of a statement about ourselves and in doing so we are looking more towards a fashion period that was symbolized by challenging conventions, being bold and questioning cultural and social attitudes. After all, fashion is all about making a statement and the 60's and early 70's saw individuals becoming more and more outspoken in relation to a variety of hot topics, most notably at that time was possibly the Vietnam war. It is interesting that we are suddenly seeing a return to similar fashions in underwear, when we are also witness to many people becoming equally outspoken about similar political topics.
Whatever your views are, one thing is for sure and that is men's underwear is definitely going bold this year in both mens thongs, breifs and trunks. It seems set to be around for a while and interestingly, we also seem to be witnessing similar shifts towards bolder styles in women's underwear as well, particularly with the decline in women's thongs and rising popularity on ladies boy shorts.
Mens Underpants Go Retro
Interested in finding more about your mens underwear styles and what is hot in designer men's underwear, then visit http://www.Giggleberries.co.uk
The author of this article is James Keightley, fashion editor of mens underwear and retailer at Giggleberries - Mens Underwear.
Copyright by J Keightley (2008). You have my permission to reprint this article in your newsletter or on your website provided you leave the links, resource box and content intact.
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