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How To Make Money Writing Blogs

Of all the ways to make money online without needing to be a programmer or have loads of knowledge or experience about how websites and stuff actually work the one method which I think is the most effective, most enjoyable and comes with the lowest risk of falling prey to some kind of dodgy scam is writing. Being an online writer is very rewarding and offers and excellent amount of freedom to people who do it. The freedom to work from anywhere in the world - your home or a sunny beach or a cafe or anywhere else. The freedom to work whatever hours you want, and the freedom to work on whatever projects and topics that you want.

There are plenty of websites out there where you can publish your work and either get paid upfront or take a cut of the advertising revenue generated by your work, and I would definitely recommend using them, particularly if you are just setting out to make money from writing. But if you are serious, then you should also look at writing blogs.

Here are my top three tips for anyone who would like to make money by writing blogs:

How To Make Money Writing Blogs

Write niche blogs rather than general ones, and research your topic well to make sure that you are covering something that people are searching for and advertisers are paying for. Write product reviews and either include affiliate links or get companies to sponsor a review, as this will often make more money than site-wide advertising like Google AdSense, which most bloggers use across their site. Create multiple blogs on specialist topics, but not so many that you can't maintain and promote them - it is a temptation that many people fall pray to to keep making new blogs and suddenly find you have more than you can properly manage.

How To Make Money Writing Blogs

Dean Walsh is an online author who, in addition to running several blogs of his own, contributes to hubpages which is an excellent revenue sharing site where he publishes on topics including writing blogs

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Article Marketing or Content Marketing? Push Marketing or Pull Marketing?

One of the things I have been mulling lately has been the difference between article marketing and content marketing.

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By Definition, article marketing is a form of content marketing. Article marketing is the process of generating awareness and traffic through writing and posting articles online. Content marketing is the process of generating awareness and traffic through writing and posting content online - content which can include articles.

Of course, content could also be blog posts, videos, audios, pdfs, etc.

Article Marketing or Content Marketing? Push Marketing or Pull Marketing?

So writing articles then is a sub-set of content.

Now, consider this.

We often seem to think (at least I do) about article marketing in terms of writing so many articles, getting so much traffic and exposure. But if we think about content marketing, we might tend to think along the lines of simply creating a "thereness" (meaning that our content is "out there" on the web - pulling traffic (and people) towards us.

So maybe we think of article marketing as "push marketing" but content marketing as "pull marketing" -

But if article marketing is simply a sub-set of content marketing then wouldn't article marketing also be a "pull marketing" vehicle? And if that's the case - which I believe that it is - then shouldn't we be thinking about article-marketing from the perspective that it is just one part of a content marketing campaign? Meaning that it would be more effective if instead of just using it to generate raw traffic - which we would later try to convert into buyers - instead we were to use it as part of a pull marketing campaign?

So if we were to indeed do that - integrate article marketing into a content marketing campaign - what would that campaign look like?

Here's my idea:

You write an article and post it to your favorite (or top 3) article directories.

You then write a blog post and put it on your website, with a link in your blog post going to your article that you wrote earlier that day.

Then you perhaps record a YouTube video and direct listeners to your blog.

And when they get to your blog, they might subscribe to your newsletter.

And since you have a newsletter - couldn't you send your blog post out as an email?

And since you generally tend to write blog posts as informative content instead of a sales message, wouldn't people like to read emails like that?

What happens in a content marketing campaign like this is that people begin to develop more trust in you and your campaigns, because they are exposed to you via different mediums at different times.

So instead of focusing on one-time conversions from articles to subscribers, instead you focus on developing relationships - whether someone is a subscriber or not. And they choose when they become a subscriber. And they choose when they want to become a buyer. Instead of forcing them through a path.

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Article Marketing - Hot Article Topics For Any Niche

Submitting articles to the top article directories is one of the easiest ways to increase targeted web site traffic. Content publishers are constantly scouring the best article submission sites for articles to "reprint". A well-written article on a popular topic is likely to be reprinted on hundreds of websites. For the article author, that's hundreds of backlinks and targeted traffic from each one of those sites. The key is choosing hot article topics related to your niche.

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Here are some often overlooked sources of hot topics and new article ideas for any niche:

Keyword Research Tools

Article Marketing - Hot Article Topics For Any Niche

There are a number of keyword research tools that will allow you to track the latest trends in keyword searches. You can use one or more of these tools to find the hottest keywords related to your niche, then build your articles around those keywords.

For example, if your niche is article marketing, you might find the following keywords becoming increasingly popular in keyword searches:

article marketing strategies top article directories article submission tips article ideas article writing tips

The popularity of these keywords would give you an indication of what types of article marketing information people are searching for. The more popular the keyword, the greater the demand for related information.

Frequently Asked Questions (FAQs)

If you've been in business for some time, you probably already have a list of FAQs regarding your business or niche. The reason your customers frequently ask these questions should be fairly obvious--these are the things they are most curious about. FAQs are a great source of article ideas.

Pay attention to the types of questions being asked, then expand on the answer. You could write a short article based on one question or combine the answers to several related questions into a longer article.

Don't have a list of FAQs? No problem. Just visit the websites of your top competitors and check out theirs!

Blog and Forum Posts

Another good source of hot article topics are blogs and forum posts. I make a point to troll blogs regularly looking for lively debates about topics related to my niches. Are there a lot of people commenting on the post? Is there an angle I can play off?

Write an article presenting your own take on the topic or answering questions raised in the comments. Anything to get the creative juices flowing. You can even expand on topics you've discussed on your own blog or comments from your blog readers.

"Most Popular" Lists

Most of the top article directories have some type of article rating system for determining which articles are the most popular. The rating is usually based on user-ratings or page views, and the most popular articles generally receive prominent placement in the article directories.

Regardless of the ratings system used, the popularity of the article is usually a good indicator of the popularity of the topic. Find the most popular articles in your niche on each of the most popular article directories and write articles on the same topics.

Read the News

I say read, as opposed to watch, the news because television and cable news coverage is generally intended for mass consumption. To get targeted web site traffic, you'll need to narrow your focus to news related to niche:

latest trends new products/technology legal issues emerging opportunities/threats

The key is to make the connection between the news and the target audience. For example, suppose you are using articles to promote your blog about article marketing. Your readers might be interested to know that some of the top article directories have implemented revenue sharing models that allow authors to profit from the use of their articles. You could write an article on this topic and link to your blog, which lists the specific article directories involved.

Ask Your Readers

In any business, it's always a good idea to solicit feedback from consumers. Use your author bio or resource box to invite readers to use the contact form on your website to request articles on specific topics. Not only is this a creative way to get people to visit your site, it's also a great way to generate article ideas.

Bottom line--if you write articles on topics of interest to your potential customers and you'll have no problem increasing targeted website traffic.

If you've found this article useful, please take the time to rate it, bookmark it, and/or email it to a friend.

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The Difference Between Debt And Equity Financing

There are two main types of financing for a business, debt or equity financing. Debt financing tends to be the type of financing you receive from a traditional bank loan and equity financing tends to be financing you receive from venture capital into your business from outside investors. The benefit of debt financing is that it is finite and you will pay down the debt over time to a zero sum balance without any further obligation to the lender. The down stroke to debt financing is that traditional lenders will take a hard look at your business including how long it has been in existence, income from operation, expenses and will require hard assets for collateral for the loan. Additionally, lenders will most certainly want you (and any other principals of the organization) to personally guarantee repayments of the loan. Another disadvantage of debt financing is that your organization will be burdened with some other type of regular payment (usually a monthly payment) depending on the terms and conditions of the financing and this can absorb critical cash flow, especially with small business.

The benefit of equity financing or venture capital is that you will be receiving money in exchange for equity in your business in the form of stock or some other form of equity like percentage of income or gross/net sales. A primary benefit of this type of financing is that typically there is no monthly payment requirement to investors. Instead, you are giving up ownership interest, most often, permanently.

Traditional lenders, banks for example, will look at your business much differently than venture capitalist. Bankers want a zero-risk or near-zero risk position when they provide financing and will rely almost completely on the operating economics of the business with little regard for "potential future growth". They want to see strong cash flow backed up by hard assets before they do a deal--the ingredients that most small business lack or they wouldn't be seeking financing, right? Venture capitalist, on the other hand, tend to consider the management team and the potential future growth of the business more heavily than actual operating numbers, especially for small business with large potential but few sales and little or no operating history. Although these two lender types vary in their approach to analyzing a business for funding, you can be sure that careful scrutiny of you business will be conducted...

The Difference Between Debt And Equity Financing

Besides the actual operating economics and pro forma analysis, both types of lenders will look closely at two particular documents: 1. Your business plan. 2. Your bank or loan request package. These two documents, if assembled correctly, can make the difference between success and failure when dealing with either lender type.

There are plenty of free SBA related materials that tell you how to create blue-chip, boiler plate business plans but they tend to be written for perfect businesses and not the average Joe who is less than picture perfect. If you are seeking some type of financing for your business I strongly suggest that you visit our site and check out our business e-books. We have several that cover a variety of topics and there are specifically two that will be a real treasure for you to own. One is called Power Planning (a powerful report on writing a wide variety of business plans) and How To Raise Money For You Business (teaches you how to assemble professional loan requests packages). They are priced at each and can be worth millions in the hands of the right person. I am not trying to hype product, I am simply giving you a heads up.

The secrets to getting financing from either type of lender is a closely held secret by financial and business brokers for a number of reasons. Chief among them is it forces people like you to do business with them and they earn commissions. The SBA materials, while good, do not have the street savvy to get the job done in most cases. The proof is in the pudding--what has the SBA ever done for you? The SBA is just another government back bureaucratic nightmare for most. We also have some links for venture capital firms in our business links area located on our site on the Smart Link Zone page--it's all-free.

Give it some thought.... Your future may depend on it.

To your success! Copyright © 2006 James W. Hart, IV All Rights reserved

The Difference Between Debt And Equity Financing
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Article Marketing - The Art of Persuasion (Make More Sales!)

Do you know that articles can help sell products and services? For your content to do that, you need to master the art of persuasion. Here are 3 tips you can convince your visitors to buy from you (without hard selling!) The last tip is a real giveaway.

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Tip 1: Build on your identity. - This is very important. Always try to build up the author's identity when publishing content. You want others to know more about you - how you work, who you are, and what you stand for. Are you honest? Do you genuinely care about your customers? Will you disappear after the customer makes a purchase? You don't have to answer these questions directly. Let the readers come to their own conclusions based on your writing. In other words, let your writing reflect your identity.

Tip 2: Go straight to the heart when writing. - Don't beat about the bush when creating content. Go straight to the point and deal with the heart of the matter. What problems are the readers experiencing? How can you help solve these problems? Provide real good tips to generate goodwill.

Article Marketing - The Art of Persuasion (Make More Sales!)

Tip 3: Mention results in the article body, and then promote the results in the author box. - Even after all the above, customers may still not buy from you. Why? Because they are not sure if the tips you have given them will work. So mention the results in your content, but be careful not to come across as self promotional. For instance, it's alright to say "If you do this, expect to boost sales by 50%". But it's not alright to say "I achieved 50% increase in sales doing this." Leave all the self promotional materials in the author box.

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Creative Writing: How to End Your Novel

Have you ever read a book with an unsatisfying ending? Annoying, isn't it? You've just read this exciting, emotionally draining and captivating novel, then arrived at the end only to be left hanging on the edge of a precipice. What happened to the characters? Were all of the problems resolved? The ending to a novel is almost as important as the beginning.

How to End Your Novel with Dialogue Some of the most wonderful novels have ended with dialogue. The main character says something witty or funny, and you close the book feeling like all has ended well. Dialogue can be a powerful way to end your novel as long as you do it creatively.

The best type of dialogue with which to end a novel is closure; the last phrase gives both the reader and the characters a sense of finality, which signals that the story is over. You'll see this done fairly often in movies, and it can be just as attractive at the end of a novel.

Creative Writing: How to End Your Novel

Just make sure, if you end your novel with dialogue, that you haven't left any questions unanswered, and that the previous prose brought the story to a close. Personally, ending a novel with a question seems cheap, as though you are cheating the reader.

How to End Your Novel with Prose This is the most popular way to end a novel because it allows the author to say everything that needs to be said. For example, you can end your novel with an Epilogue that explains what happened after the final scene in your novel. It can project days, months or years in the future, which is especially helpful in a romance novel.

If, however, your novel does not require an epilogue, you can simply bring it to a close in the present. The characters have solved the mystery or thwarted the great evil, which means that there isn't anything left to say. It's better to end your novel with a bang than to drone on with meaningless and senseless words that only serve to leave your reader with a bad taste in his or her mouth.

How to End Your Novel with a Cliffhanger There is only one instance in which this is acceptable, and that is when you have planned a sequel to your novel. Often, trilogies will end the first two novels with a cliffhanger, which ensures that your readers will purchase the next installment.

You have to be careful not to anger your readers, however, because if they are frustrated at the end of the novel, they'll simply give up on you as a writer. My best advice is to tie up all of the loose ends - save one - and leave the reader wanting more. A novel - even one with a sequel - that doesn't answer any of the reader's questions will be frustrating, and you might lose their interest.

Creative Writing: How to End Your Novel

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How to Write a Business Letter - the Eight Component Parts

In learning how to write a business letter, you need to know and understand the eight parts that should be included in any business letter. Here they are:

The return address: This is the writer's address. If you are writing on behalf of a company or organization, this information will be part of its printed letterhead. If you are writing a business letter on your own behalf, you must type in this information, usually centered at the top of the page.

The date: It usually goes at the left margin, several lines below the last line of the return address. Always put in the date, as it is important to the history of correspondence on this topic.

How to Write a Business Letter - the Eight Component Parts

The inside address: This is the name and address of the person to whom you are writing. Beginning two lines below the date, it includes first and last name, company name, street address, city, province or state, postal or zip code. If the person is in another country, include the country in the last line. Although some writers omit the title (such as Mr., Mrs., Ms or Dr.), it is still considered polite to include this.

The salutation: Two lines below the last line of the inside address, begin your letter with the salutation, or Dear... line. When you know the recipient very well, it's now considered acceptable to address him or her by first name. Otherwise, write Dear Mr. Ross or Dear Ms Roberts; when in doubt err on the side of formality and use the last name. In North America, punctuation after the salutation is a colon, while U.K. writers generally use the comma. Both are considered correct.

The Body: This is the content, or the message of the letter. I'll reserve detailed discussion of the body content for another article, but for maximum impact, it should be clear, concise and correct.

The complimentary close: This comes two lines after the last line of the letter, and might be yours sincerely, sincerely, yours truly, yours faithfully or even regards.

The signature: Leave four to six blank lines after the complimentary close for the writer's handwritten signature.

The name and title of the writer: Beneath the handwritten signature is the typed name of the writer. Sometimes the person's title is included in a separate line, but this is optional.

In learning how to write a business letter, you should become familiar with these parts and always use them, because correct formatting of your business letter makes it easier to read and also adds to your credibility.

How to Write a Business Letter - the Eight Component Parts

Helen Wilkie is a professional speaker, workshop leader and author, specializing in all forms of communication at work, including writing. For information about her business writing programs and learning tools, visit http://www.masteringbusinesswriting.com and for more specifics on how to write a business letter, go to http://howtowriteabusinessletter.blogspot.com

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Article Writing - How to Summarize an Article

So you have a lengthy article and you want to learn how to summarize your article in an effective manner. You can write a summary in just five minutes. Here is how to do it.

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Step 1: Start writing your summary immediately.

Don't sit there and think about what to include in your article summary. Start from the beginning of your article and start writing immediately. Your article has numerous paragraphs. Start from the first paragraph.

Article Writing - How to Summarize an Article

Step 2: Pick the most important sentence in each paragraph.

Always start by picking just one sentence from each paragraph. Notice that in every paragraph, there is a key message. If this key sentence doesn't exist, create one for your summary. You should use no more than 2 sentences to summarize each paragraph.

Step 3: Link all the key sentences together.

A summary is like a mini-article for your main article. When you pick sentences from the paragraphs, they may appear to be disconnected. Now is the time to do some "stitching" work. When you are finished, reread the summary again to make sure that the words are flowing nicely.

When writing summaries, do not add anything that you have not written about in the article body. The summary is supposed to be a short paragraph that sums up all the key points. If you add extra materials, they won't seem to fit. Your readers may also be confused because something new just popped up from nowhere.

With practice, you should be able to write summaries in record time. Try to beat my personal best of 2 minutes! - (Well, it's a really short summary.)

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How to Write a Dirty Letter to My Boyfriend - What to Say and How to Think

If you and your boyfriend are apart for awhile, geographical distance between you - why not write him a dirty letter to let him know for sure that you miss him and are thinking of him.

But wait, why stop there?

Why wait until your lover is far removed to show him you care? Why not write him a dirty letter anyway, even if he only lives around the corner. The surprise and pleasure he'll get from receiving it will really make you extra popular (think gold stars in abundance here!) and will make him lust after you even more.

How to Write a Dirty Letter to My Boyfriend - What to Say and How to Think

But what should you write, how should you write, what would you say?

Here are a few tips and ideas to help you pen a letter that Nell Gwyen would be proud of:-

Write Your Thoughts, Not Someone Else's - write to your boyfriend about things you and he can identify with, that are either something you've done together or is a desire for the future. Don't make anything up beyond sexual fantasy, as it will strike him as odd and slightly unsettling. Think back to the last time you made love together. Who did what to who, what touches made you feel hot, how did he look or sound. Think about it, remember it in your mind's eye and then simply write it down on paper.

You don't have to be Shakespeare or an English major, don't worry about how polished it reads. the most heartfelt writing will always warm the readers passion whether it is spelt well and uses poor grammar or not - it's simply the thought that counts here.

Use Your Pen & Hand - When you write a love letter, write it. Don't type it and print it out to send or attach it to an email, use good paper and a pen. Type is impersonal and slightly bland. Your handwriting is you, a part of your character that your boyfriend loves and as such, is compelling and loving.

Add Character To Your Letter - Got a favorite perfume your boyfriend likes? A color of lipstick he prefers? Add these to the letter. A subtle whiff of your perfume will heighten his senses as he reads, bringing you closer to him, making him want you even more. A kiss from your lips wearing a shade of lipstick he loves and associate with you will make him smile and want to be able to kiss you back.

Share Your Wants - As you write and feel how much he means to you and how much you want him, try and transfer that to paper. Tell him in exact detail (explicit if that is what you both enjoy) what you want him to do to you as soon as he is through your front door. But be careful - men are specific animals and they take things such as you describing what you want him to do to you as actual! Only write what you really want him to do to you, don't try and impress and write something a porn star would scream at and run away from. You run the risk of disappointing him hugely if he finds it was not real!

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How to Create a 30-60-90-day Plan to Use in a Non-Sales Interview

Can you use a 30-60-90-day plan for non-sales jobs? Of course--it works for marketing, project management, technical support, and many others. For instance, I got a call from a candidate going for a job in Marketing Communications. He had a 30-60-90-day template, but needed help translating it into a document for a non-sales job like the one he wanted. We spent a few minutes brainstorming together, and came up with some ideas and new directions that I also wanted to share with you.

To begin with, remember that there are objectives you have to achieve in every job. They aren't all achievable in the first 30-60-90-days (or even in the first 180 or 360 days), but even with a really long-term objective, there should be some kind of break down of what needs to be done when, and certainly at least some of them can be taken care of within the first 30-60-90 days. So, for example: if you are in Marketing Communications, and you're supposed to be building to a complete product launch in 9 months, there are some things that can be listed out to be done in the first 30-60-90-days in order to set yourself on the path to success and prosperity. Those are the objectives that you would use in place of sales objectives.

The same types of communications happen in many kinds of jobs - just not necessarily with customers. Instead of meeting with outside customers (as in sales), you might have more internal meetings, or you might be meeting with external vendors. For example, if you're an events coordinator, you're going to have to go on sites, request and review bids, share those with the sales staff perhaps, and have a plan for what needs to be done when.

How to Create a 30-60-90-day Plan to Use in a Non-Sales Interview

Other possibilities for objectives to include in your 30-60-90-day plan: training, site visits, or learning company systems. There are many ways to tailor a 30-60-90-day plan to whatever job you're interviewing for. Also, learning enough about the job to put one together will be helpful to you when you ask your own questions in the interview, because you'll start off with more information than the average candidate.

The point to keep in mind is: Creating a 30-60-90-day plan shows initiative, preparation, written communication skills, and that you're interested enough in this job to have done your homework. That's always impressive to hiring managers.

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Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

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Getting out and making a name for yourself is important. It's not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you'll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Top 10 Salon & Spa Promotions and Marketing Ideas

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym "GWP" stands for "Gift with Purchase". As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide." And of course tell them about your referral incentive program - let them know what's in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, "It's not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don't try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor's strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I'm joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

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How To Write A Memoir

Writing a memoir can seem like a daunting task at first. However, with a little bit of help you can create an interesting record of your life's most important events that your friends and family will cherish for years to come. In this article I am going to show you just how to write a memoir that will be appreciated by all who read it.

Step 1 - Decide Who The Memoir Is For

This is one of the most important steps of memoir writing. You need to decide who your target audience for the book is going to be. You could decide to write it for your family and close friends in which case you could use a more informal, intimate writing style. However, if you plan to release your memoir to a general audience then you'll need to develop a more professional writing style and deliver more action into your writing.

How To Write A Memoir

Step 2 - Pick The Best Stories To Tell

When learning how to write a memoir you need to remember that it isn't necessary to tell every little detail of your life. Instead, pick events from your life that are exciting and focus on them. If you've had a major experience that had a profound impact on the way that you live your life then you could focus your entire memoir around that one thing.

Step 3 - Draft

Note down all the experiences from your life that you feel would be relevant in whatever order they come to mind. Elaborate on each one then once you feel all your ideas have been exhausted order the events you have written down chronologically.

Step 4 - Expand Your Memoir

Starting with your first experience, begin to write your memoir. Make sure that you use a writing style that will hold the audience's attention. Also, ensure that you don't falsify any details in the memoir and that you keep the audience in mind whilst writing. Every event needs to have a beginning, middle and end and there needs to be an overall beginning, middle and conclusion for the entire memoir too.

Step 5 - Set A Deadline For Completion

Set a realistic deadline for completion so that you don't wind up writing a small amount every so often. This is not ideal as it could take months or even years to complete the memoir and your writing style will become disjointed and hard to follow. A good deadline for completion is if you happen to have a special family event or gathering coming up - everyone will really appreciate the work that you put into writing your memoir.

By following these basic steps it's not too difficult to learn how to write a memoir that will be appreciated by all those who read it. Also, remember that the more you write the easier it will become to craft a fluid writing style that really holds the reader's attention.

How To Write A Memoir

Daniel Phillipson has been writing professionally for over 15 years. He has published dozens of articles and a number of books and has helped a large number of people write their personal memoirs. If you would like more, free advice on memoir writing (including how to get your memoir professionally published and released to the general public) then please visit his website at http://www.squidoo.com/how-to-write-a-memoir

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Article Marketing - How to Promote and Make Money With Products/Services on Line

You can promote anything on the internet using article marketing successfully.

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One of more obvious benefits of article marketing is that it's easier for you to pre-sell your items. Articles that are informative in nature can always spark an interest in your prospects about the items you are offering and provide them with the information needed to make a buying decision.

Essentially, the article is not meant to be a sales pitch, but rather educating potential buyers of the items or the problem it will be able to solve. This can actually increase your sales because when your prospect is mentally ready to make a purchase, it'll be simpler for you to make a sale.

Article Marketing - How to Promote and Make Money With Products/Services on Line

Gobs of article marketers don't follow this method, yet hope to be flooded with traffic, when in reality they can use their articles to pre-sell their stuff and lead interested people to their website. An argument for the extreme importance of pre-selling is that lately people have become very aware of the items they spend their money on and how much they're willing to spend. In order to make the buying experience better and help them take a calculated decision, informative articles can act like pieces of the missing puzzle.

You should always try to tone down your pre-selling so that you don't end up turning your article into a sales pitch. What's great about article marketing is that it brings you targeted visitors from a variety of places online. When you submit your article to an article directory, or to a more specialized directory, you'll generate traffic from these sources directly.

Some internet users visit these directories and a certain number of them will find your articles there. Additionally, articles that get a high search engine rank will bring you search engine traffic. The trick to getting ranked is to put your main keywords into both title and body of all your articles. Article marketers who figure out how to rank for high search volume keywords can get thousands of visitors from the search engines. The reason why it is easy to reach high positions in the search engines is because the directories that you publish them with are seen as authority sites, giving you an advantage.

You'll also be getting exposure to your articles through newsletters and ezines that re-publish them. This will send you regular visitors without you even knowing where they're coming from.

The most effective article submission network known EzineArticles. The more articles you prepare for a target audience the more regular readers you will begin to see. This shows your audience that you are serious about giving them what they want. Your knowledge shared with readers helps establish you as an authority in your niche. Your readers will begin to trust your information and rely on it as though it were from an expert in the field. Once your readers get to this point your are free to suggest product that will pay you for them buying. Your sales pitches will go a lot smoother now.

Article marketing has several especially helpful benefits that are usually at no cost to you.

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Promoting with Articles is a good alternative for anyone starting out trying to make money on line. Knowing how to implement this and doing it effectively to achieve your goals, is all part of your success. With the right know- how and a nifty tool called The Best Spinner, this method will make spinning and submitting articles easier than you realize.

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Unhappy at Your Job? Here Are the Top 3 Things That Create a Bad Work Environment

If you are an employee it helps to identify a bad work experience early on before you are stuck there for years. If you are a manager it is good to review these three areas so you can spot these signs in your own groups and improve your teams. For both employees and employers it is good to know the major causes of dissatisfaction at work.

Keep in mind no company is 100% perfect and almost everyone will be able to connect with one or two of these workplace ailments, however if you see more than a few of these problems in your job then it may be time to consider that your company is not a happy place to work and could use some improvement.

3 Causes:

Unhappy at Your Job? Here Are the Top 3 Things That Create a Bad Work Environment

1. Your company - Is the entire company dysfunctional and a bad place to work?

Many companies create a work environment that makes being there eight hours a day (or more in many cases) an undignified experience. This could be the actual physical environment or this could mean the people in the company from the executive management team all the way down seem to be filled with jerks and shady characters.

Employees fight against each other - The atmosphere of some companies feel like a dystopian wasteland where the motto is everyone for themselves. It is difficult to get help from other employees and departments, or even worse they actively try to sabotage your projects to make you look bad. This makes for a very stressful environment. Employees who get along with each other, help each other, and act like a supportive team generally function like one as well. No one gets promoted - Are you waiting for your manager to die so that you have a chance at promotion? Some companies are just not built to allow regular promotions. Maybe there is little growth or the bridge between job titles is too great. In these cases management needs to make up for the lack of real promotions with increased salary and additional numbers behind your job title. Even if there is no direct path from flight attendant to pilot, there should be a clear path to flight attendant level II and senior flight attendant. The company must provide a chance for growth, increased skills, learning programs, and regular salary increases above inflation adjustments. Responsibilities are increased without the corresponding increase in authority - If your company is expecting you to perform ever increasing tasks and lead projects and programs there needs to be a publicly known increase in authority that gives you the ability to accomplish these tasks. This should be done in the form of a new job title or a public announcement stating you are in charge of certain aspects of a program. This allows people to know that you are not just being nosey and bossy, but are doing your job. The skilled are not promoted - Often managers and entire companies reward friends or those who are most visible in the company over the most skilled and reasonable person for the job. This could be due to nepotism or it could be due to the skilled person being the only one who can perform a certain job and promoting them would move them away from the current job. High turnover rate - Constant reorganization is tough on employees rather it is caused by layoffs, firings, or a lack of loyalty toward the company or employees. It constantly changes work requirements, causes a loss of friends and security, and removes experts who are most knowledgeable about their roles. High turnover rate is both a sign and a cause of a bad workplace. No respect for employees - Employees are treated like property with no interest in their needs. They are never asked for their opinion, and never kept up to date on company direction. They are given no privacy, no independence, and are without the tools they need to perform at their best. Finally they are used up and spit out once they are no longer of value. Appearance more important than results - Companies often choose to measure work hours, meeting attendance, or the appearance that work is being done even if creating that appearance takes away from actual productivity. These things often correspond with results, but it is the actual progress that matters in the end and results are what need to be counted. Sometimes a unique and unstructured workplace can birth the greatest creativity. Companies need to be mindful that one size does not fit all. No time off - Vacation is made available and advertised on job descriptions but cannot be used since everyone is too busy or taking vacation is frowned upon and seen as being lazy. Vacation accumulates and is lost. Employees lose their personal life and become burnt out. Payment is late or skipped - company is not fiscally solvent enough or responsible enough to pay employees what was promised. Checks are late or missing. If this happens once due to some mistake it may be forgivable. If it happens often then the company is stealing from you and not worth your time. No one ever gets fired - A bad coworker can bring everyone down. Maybe others are forced to do their job, or they cause hostility or lack of fluidity in the group. Whatever the case the management team needs to have the backbone to stand up to these people and not let them harm the rest of the group. Employees can't tie what they do to the success of the company - Employees need to feel they are part of a bigger project and how their roles are important to the success of the company. The management team needs to keep them informed on company projects and how they are helping and share celebrations with them when goals are met.

2. Your manager - As a leader and a person

Managers set the tone and call the shots for the group and can make your work-life pleasant or crush your spirit. Managers are usually a key component to rather or not a person is happy at work. Good bosses are positive leaders for a department, insightful sources of experience, ambassadors to other departments, and they fight for their team during meetings with upper management. Bad bosses create a pocket of terror in an otherwise good company and tend to block progress more than help it along.

Here are a few common characteristics of a bad boss:

Everything is top priority - Some managers are very good at creating artificial stress in their department by inflating the urgency of every project. A good manager knows that their employees need a break and save the red alert situations for real emergencies. Promising the world to upper management - Weak bosses cannot say no to upper management and pass on every request to their employees even if it is impossible. These bosses rarely provide good leadership. Other departments and even employees in their group take advantage of them. We also see this with managers who are more interested in promoted their own career over the needs of the group they lead. If their employees work long hours to complete every project that is asked it looks good for the manager and cost them little time to say yes. Boss is overemotional and egotistic - Many bosses seem to confuse yelling and being a strong leader. Often loss of emotional control is used to hide a manager's lack of real skill. Some schools of management seem to promote harsh words and threats as a way to motivate employees. Manipulates situations to take advantage of you - During slow job markets many bosses take advantage of the situation by cutting pay raises to their employees, increasing work hours and generally rolling back promises made to employees. They know there are not a lot of other jobs available due to economic situations or realities of your type of industry. Bad managers use this to their advantage and forget you are a real person and not a commodity. Doesn't give positive feedback or guidance for improvement - Good managers give timely and regular feedback. They frequently and publicly praise employees' work when it is good and give private feedback on how to improve when it needs improvement. Managers should not wait for yearly reviews to state progress or blow up at employees when things have been going downhill for months. Employees should know their role and have expected, required tasks that are achievable. Goals should not be constantly changing. Feedback should be given as goals progress. Finally, if employees work long hours for extended periods of time there needs to be reciprocal signs of appreciation from the management team to make sure the team feels appreciated and rewarded. Your boss hates you - A bad boss may not be able to get over perceived differences with you. Maybe they think you have different political beliefs or a different work style than they have. They may allow this to cloud your work relationship and cause them to constantly be negative toward you. Good bosses don't get stuck on these differences and instead can work with a wide array of personality types. They work well with the entire team and take an interest in each person individually. This allows the boss to know the strengths and weaknesses of each person in the team and know how to motivate them and get the best results from each individual. One person may not work well with constant supervision, but with a little room they may end up being the strongest employee in the team. Building these relationships also creates camaraderie with the team and can avoid situations where employees appear to lose interest in their work or snap unexpectedly. Micromanaging - Bosses who don't trust their employees will spend most of their time (and yours) checking your progress and questioning how you choose to attack a problem. This is fine for new employees or employees who work best if they have constant supervision, but if your manager doesn't recognize your worth and intelligence after 15 years on the job then it can feel demeaning. This is made even worse if the boss is incompetent and knows less than you do but still insists to look over your shoulder and comment on every action. Managers need to let skilled employees do their job and give them room. They should value their opinions and allow them to bring questions and concerns to the boss when they have them. Not around enough - If you boss is never available to be a leader then we have the opposite extreme of micromanagement. Managers are put in place for a purpose and if they do not guide the team, then someone else will. This can cause the members of the team to have to perform the role of the manager without any of the authority. They will not have the connections with upper management and will miss out on the guidance, direction, and experience a good manager would provide. This can cause bickering between group members and force employees to go around the usual chain of command to get things done.

3. Your roll - What do you want to get out your job versus what you are actually getting

Maybe there is nothing inherently wrong with the company, but it is just not the best place for you.

Not what you expected - If you went into your current position with a salary expectation and you ended up getting paid significantly less, that salary gap is going to eat at you. You may be happy performing a job for free if that is what you set out to do, but if you are not getting paid what you believe you are worth then your salary goals will keep you from being happy at that job. You have no interest in what your company does - There is something to be said of being proud of what you do and where you work. If you believe chewing gum is destroying the lives of children then you are not going to be inspired to work harder at a chewing gum factory. If you hate what your company does or are even apathetic to its goals then your only motivation for working there is the money. You will have no enthusiasm and will not care about anything but your paycheck. If the money itself is not so good, then your motivation for the job will be minimal at best. Alternatively if you believe the products or services your company produces are really great or are helping benefit the world, then you will have extra incentive to go to work every day. You work hard, but have no rewards or successes - In a school setting this is called busy work. You work hard each day but nothing of value is ever produced. You never get to celebrate the launch of a new product or start to work on new exciting projects. Every day is the same meaningless assembly line style tasks. No matter how hard you work there is no difference in your level of success and you never get to see the fruits of your labor. You are not doing what you love - You spend a lot of time at work every day. Are you doing what you love or even what you are good at? Is this a creative outlet for your talents and passions or does it just pay the bills.

Flip these attributes for a good company that is healthy, productive, focused and driven.

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