Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

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Getting out and making a name for yourself is important. It's not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you'll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Top 10 Salon & Spa Promotions and Marketing Ideas

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym "GWP" stands for "Gift with Purchase". As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide." And of course tell them about your referral incentive program - let them know what's in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, "It's not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don't try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor's strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I'm joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

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How To Write A Memoir

Writing a memoir can seem like a daunting task at first. However, with a little bit of help you can create an interesting record of your life's most important events that your friends and family will cherish for years to come. In this article I am going to show you just how to write a memoir that will be appreciated by all who read it.

Step 1 - Decide Who The Memoir Is For

This is one of the most important steps of memoir writing. You need to decide who your target audience for the book is going to be. You could decide to write it for your family and close friends in which case you could use a more informal, intimate writing style. However, if you plan to release your memoir to a general audience then you'll need to develop a more professional writing style and deliver more action into your writing.

How To Write A Memoir

Step 2 - Pick The Best Stories To Tell

When learning how to write a memoir you need to remember that it isn't necessary to tell every little detail of your life. Instead, pick events from your life that are exciting and focus on them. If you've had a major experience that had a profound impact on the way that you live your life then you could focus your entire memoir around that one thing.

Step 3 - Draft

Note down all the experiences from your life that you feel would be relevant in whatever order they come to mind. Elaborate on each one then once you feel all your ideas have been exhausted order the events you have written down chronologically.

Step 4 - Expand Your Memoir

Starting with your first experience, begin to write your memoir. Make sure that you use a writing style that will hold the audience's attention. Also, ensure that you don't falsify any details in the memoir and that you keep the audience in mind whilst writing. Every event needs to have a beginning, middle and end and there needs to be an overall beginning, middle and conclusion for the entire memoir too.

Step 5 - Set A Deadline For Completion

Set a realistic deadline for completion so that you don't wind up writing a small amount every so often. This is not ideal as it could take months or even years to complete the memoir and your writing style will become disjointed and hard to follow. A good deadline for completion is if you happen to have a special family event or gathering coming up - everyone will really appreciate the work that you put into writing your memoir.

By following these basic steps it's not too difficult to learn how to write a memoir that will be appreciated by all those who read it. Also, remember that the more you write the easier it will become to craft a fluid writing style that really holds the reader's attention.

How To Write A Memoir

Daniel Phillipson has been writing professionally for over 15 years. He has published dozens of articles and a number of books and has helped a large number of people write their personal memoirs. If you would like more, free advice on memoir writing (including how to get your memoir professionally published and released to the general public) then please visit his website at http://www.squidoo.com/how-to-write-a-memoir

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Article Marketing - How to Promote and Make Money With Products/Services on Line

You can promote anything on the internet using article marketing successfully.

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One of more obvious benefits of article marketing is that it's easier for you to pre-sell your items. Articles that are informative in nature can always spark an interest in your prospects about the items you are offering and provide them with the information needed to make a buying decision.

Essentially, the article is not meant to be a sales pitch, but rather educating potential buyers of the items or the problem it will be able to solve. This can actually increase your sales because when your prospect is mentally ready to make a purchase, it'll be simpler for you to make a sale.

Article Marketing - How to Promote and Make Money With Products/Services on Line

Gobs of article marketers don't follow this method, yet hope to be flooded with traffic, when in reality they can use their articles to pre-sell their stuff and lead interested people to their website. An argument for the extreme importance of pre-selling is that lately people have become very aware of the items they spend their money on and how much they're willing to spend. In order to make the buying experience better and help them take a calculated decision, informative articles can act like pieces of the missing puzzle.

You should always try to tone down your pre-selling so that you don't end up turning your article into a sales pitch. What's great about article marketing is that it brings you targeted visitors from a variety of places online. When you submit your article to an article directory, or to a more specialized directory, you'll generate traffic from these sources directly.

Some internet users visit these directories and a certain number of them will find your articles there. Additionally, articles that get a high search engine rank will bring you search engine traffic. The trick to getting ranked is to put your main keywords into both title and body of all your articles. Article marketers who figure out how to rank for high search volume keywords can get thousands of visitors from the search engines. The reason why it is easy to reach high positions in the search engines is because the directories that you publish them with are seen as authority sites, giving you an advantage.

You'll also be getting exposure to your articles through newsletters and ezines that re-publish them. This will send you regular visitors without you even knowing where they're coming from.

The most effective article submission network known EzineArticles. The more articles you prepare for a target audience the more regular readers you will begin to see. This shows your audience that you are serious about giving them what they want. Your knowledge shared with readers helps establish you as an authority in your niche. Your readers will begin to trust your information and rely on it as though it were from an expert in the field. Once your readers get to this point your are free to suggest product that will pay you for them buying. Your sales pitches will go a lot smoother now.

Article marketing has several especially helpful benefits that are usually at no cost to you.

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Unhappy at Your Job? Here Are the Top 3 Things That Create a Bad Work Environment

If you are an employee it helps to identify a bad work experience early on before you are stuck there for years. If you are a manager it is good to review these three areas so you can spot these signs in your own groups and improve your teams. For both employees and employers it is good to know the major causes of dissatisfaction at work.

Keep in mind no company is 100% perfect and almost everyone will be able to connect with one or two of these workplace ailments, however if you see more than a few of these problems in your job then it may be time to consider that your company is not a happy place to work and could use some improvement.

3 Causes:

Unhappy at Your Job? Here Are the Top 3 Things That Create a Bad Work Environment

1. Your company - Is the entire company dysfunctional and a bad place to work?

Many companies create a work environment that makes being there eight hours a day (or more in many cases) an undignified experience. This could be the actual physical environment or this could mean the people in the company from the executive management team all the way down seem to be filled with jerks and shady characters.

Employees fight against each other - The atmosphere of some companies feel like a dystopian wasteland where the motto is everyone for themselves. It is difficult to get help from other employees and departments, or even worse they actively try to sabotage your projects to make you look bad. This makes for a very stressful environment. Employees who get along with each other, help each other, and act like a supportive team generally function like one as well. No one gets promoted - Are you waiting for your manager to die so that you have a chance at promotion? Some companies are just not built to allow regular promotions. Maybe there is little growth or the bridge between job titles is too great. In these cases management needs to make up for the lack of real promotions with increased salary and additional numbers behind your job title. Even if there is no direct path from flight attendant to pilot, there should be a clear path to flight attendant level II and senior flight attendant. The company must provide a chance for growth, increased skills, learning programs, and regular salary increases above inflation adjustments. Responsibilities are increased without the corresponding increase in authority - If your company is expecting you to perform ever increasing tasks and lead projects and programs there needs to be a publicly known increase in authority that gives you the ability to accomplish these tasks. This should be done in the form of a new job title or a public announcement stating you are in charge of certain aspects of a program. This allows people to know that you are not just being nosey and bossy, but are doing your job. The skilled are not promoted - Often managers and entire companies reward friends or those who are most visible in the company over the most skilled and reasonable person for the job. This could be due to nepotism or it could be due to the skilled person being the only one who can perform a certain job and promoting them would move them away from the current job. High turnover rate - Constant reorganization is tough on employees rather it is caused by layoffs, firings, or a lack of loyalty toward the company or employees. It constantly changes work requirements, causes a loss of friends and security, and removes experts who are most knowledgeable about their roles. High turnover rate is both a sign and a cause of a bad workplace. No respect for employees - Employees are treated like property with no interest in their needs. They are never asked for their opinion, and never kept up to date on company direction. They are given no privacy, no independence, and are without the tools they need to perform at their best. Finally they are used up and spit out once they are no longer of value. Appearance more important than results - Companies often choose to measure work hours, meeting attendance, or the appearance that work is being done even if creating that appearance takes away from actual productivity. These things often correspond with results, but it is the actual progress that matters in the end and results are what need to be counted. Sometimes a unique and unstructured workplace can birth the greatest creativity. Companies need to be mindful that one size does not fit all. No time off - Vacation is made available and advertised on job descriptions but cannot be used since everyone is too busy or taking vacation is frowned upon and seen as being lazy. Vacation accumulates and is lost. Employees lose their personal life and become burnt out. Payment is late or skipped - company is not fiscally solvent enough or responsible enough to pay employees what was promised. Checks are late or missing. If this happens once due to some mistake it may be forgivable. If it happens often then the company is stealing from you and not worth your time. No one ever gets fired - A bad coworker can bring everyone down. Maybe others are forced to do their job, or they cause hostility or lack of fluidity in the group. Whatever the case the management team needs to have the backbone to stand up to these people and not let them harm the rest of the group. Employees can't tie what they do to the success of the company - Employees need to feel they are part of a bigger project and how their roles are important to the success of the company. The management team needs to keep them informed on company projects and how they are helping and share celebrations with them when goals are met.

2. Your manager - As a leader and a person

Managers set the tone and call the shots for the group and can make your work-life pleasant or crush your spirit. Managers are usually a key component to rather or not a person is happy at work. Good bosses are positive leaders for a department, insightful sources of experience, ambassadors to other departments, and they fight for their team during meetings with upper management. Bad bosses create a pocket of terror in an otherwise good company and tend to block progress more than help it along.

Here are a few common characteristics of a bad boss:

Everything is top priority - Some managers are very good at creating artificial stress in their department by inflating the urgency of every project. A good manager knows that their employees need a break and save the red alert situations for real emergencies. Promising the world to upper management - Weak bosses cannot say no to upper management and pass on every request to their employees even if it is impossible. These bosses rarely provide good leadership. Other departments and even employees in their group take advantage of them. We also see this with managers who are more interested in promoted their own career over the needs of the group they lead. If their employees work long hours to complete every project that is asked it looks good for the manager and cost them little time to say yes. Boss is overemotional and egotistic - Many bosses seem to confuse yelling and being a strong leader. Often loss of emotional control is used to hide a manager's lack of real skill. Some schools of management seem to promote harsh words and threats as a way to motivate employees. Manipulates situations to take advantage of you - During slow job markets many bosses take advantage of the situation by cutting pay raises to their employees, increasing work hours and generally rolling back promises made to employees. They know there are not a lot of other jobs available due to economic situations or realities of your type of industry. Bad managers use this to their advantage and forget you are a real person and not a commodity. Doesn't give positive feedback or guidance for improvement - Good managers give timely and regular feedback. They frequently and publicly praise employees' work when it is good and give private feedback on how to improve when it needs improvement. Managers should not wait for yearly reviews to state progress or blow up at employees when things have been going downhill for months. Employees should know their role and have expected, required tasks that are achievable. Goals should not be constantly changing. Feedback should be given as goals progress. Finally, if employees work long hours for extended periods of time there needs to be reciprocal signs of appreciation from the management team to make sure the team feels appreciated and rewarded. Your boss hates you - A bad boss may not be able to get over perceived differences with you. Maybe they think you have different political beliefs or a different work style than they have. They may allow this to cloud your work relationship and cause them to constantly be negative toward you. Good bosses don't get stuck on these differences and instead can work with a wide array of personality types. They work well with the entire team and take an interest in each person individually. This allows the boss to know the strengths and weaknesses of each person in the team and know how to motivate them and get the best results from each individual. One person may not work well with constant supervision, but with a little room they may end up being the strongest employee in the team. Building these relationships also creates camaraderie with the team and can avoid situations where employees appear to lose interest in their work or snap unexpectedly. Micromanaging - Bosses who don't trust their employees will spend most of their time (and yours) checking your progress and questioning how you choose to attack a problem. This is fine for new employees or employees who work best if they have constant supervision, but if your manager doesn't recognize your worth and intelligence after 15 years on the job then it can feel demeaning. This is made even worse if the boss is incompetent and knows less than you do but still insists to look over your shoulder and comment on every action. Managers need to let skilled employees do their job and give them room. They should value their opinions and allow them to bring questions and concerns to the boss when they have them. Not around enough - If you boss is never available to be a leader then we have the opposite extreme of micromanagement. Managers are put in place for a purpose and if they do not guide the team, then someone else will. This can cause the members of the team to have to perform the role of the manager without any of the authority. They will not have the connections with upper management and will miss out on the guidance, direction, and experience a good manager would provide. This can cause bickering between group members and force employees to go around the usual chain of command to get things done.

3. Your roll - What do you want to get out your job versus what you are actually getting

Maybe there is nothing inherently wrong with the company, but it is just not the best place for you.

Not what you expected - If you went into your current position with a salary expectation and you ended up getting paid significantly less, that salary gap is going to eat at you. You may be happy performing a job for free if that is what you set out to do, but if you are not getting paid what you believe you are worth then your salary goals will keep you from being happy at that job. You have no interest in what your company does - There is something to be said of being proud of what you do and where you work. If you believe chewing gum is destroying the lives of children then you are not going to be inspired to work harder at a chewing gum factory. If you hate what your company does or are even apathetic to its goals then your only motivation for working there is the money. You will have no enthusiasm and will not care about anything but your paycheck. If the money itself is not so good, then your motivation for the job will be minimal at best. Alternatively if you believe the products or services your company produces are really great or are helping benefit the world, then you will have extra incentive to go to work every day. You work hard, but have no rewards or successes - In a school setting this is called busy work. You work hard each day but nothing of value is ever produced. You never get to celebrate the launch of a new product or start to work on new exciting projects. Every day is the same meaningless assembly line style tasks. No matter how hard you work there is no difference in your level of success and you never get to see the fruits of your labor. You are not doing what you love - You spend a lot of time at work every day. Are you doing what you love or even what you are good at? Is this a creative outlet for your talents and passions or does it just pay the bills.

Flip these attributes for a good company that is healthy, productive, focused and driven.

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Scott Griffis is the founder of http://www.cubecheck.com a website that offers reviews and ratings of companies to help people find the best company for their career. Cubecheck includes salaries, benefits, top reasons people leave a company, and employee satisfaction by job title and branch location.

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How to Write Your Op-Ed Piece

Op-ed articles, also known as opinion/editorial articles, are a great way for aspiring writers to publicize their work and, in exchange, receive an amazing amount of publicity for free. You can write an op-ed piece and get it publicized provided you follow these simple rules.

Before you begin to write, you need to target which newspaper you would like your article to appear in. You stand a greater chance of getting into your local paper than in a national publication like The New York Times, The Wall Street Journal, or USA Today. Still, if one of the national publications appeals to you, then give it a try.

1. Follow the rules. Every newspaper has guidelines on what their specific requirements are. Familiarize yourself with these guidelines and stringently hold yourself to their requirements. Failure to do so will mean you will be rejected.

How to Write Your Op-Ed Piece

2. Write with precision. Newspapers do not like verbose writers, unless it is for a feature piece and it is for a high end publication, such as The Washington Post. Short, crisp, and to-the-point sentences are the order of the day.

3. Write with persuasion. Whatever your point of view, write persuasively. Do not muddy the waters by giving vague answers. If you are discussing a problem, count on offering the solution. Expect that your article may occupy one half of the op-ed page; the other half may feature a rebuttal or an opposite point of view.

4. Double space. As with any submitted writing, you must double space your text. Expect the editors to work their magic on your piece, including removing entire paragraphs to make everything fit.

5. Submit a cover letter. Yes, you more than likely will have to snail mail your letter, so send it off with a cover letter to the appropriate contact person.

6. Your contact information. Your name, address, city, state, country, zip, contact numbers, and email address are all needed. More than likely none of this will be included in the piece, but they do need a way to get back to you.

7. Resource box. Unlike ezine sites where you can write a lengthy discourse on who you are and have links to your site, it is likely that only a one or two word sentence about "who you are" will be included. So, consider writing your own resource box and hope that they like it. [You can count on it being changed if they do not.] It could be written something like this:
John Doe is a Detroit based freelance writer affiliated with Writer's Write.
Yes, that may be about all the information they want to share about you with their readers.

More than likely you will know within two weeks time if your piece will get published. Some papers will contact you to let you know if you have been approved/rejected, while others will simply publish your article. Do not hound them as you may want to become a regular contributor.

What is the next step?

1. If you are approved, you can expect letters to the editor -- from readers -- in response to your piece to begin appearing in subsequent editions of the newspaper. Do not be surprised if letters begin arriving in your home or place of business too. Expect phone calls from people who may want to discuss your point of view further, or invite you to speak in front of their group, etc.

2. If you are rejected, consider modifying and resubmitting your piece or forwarding it to another publication. Accept criticism about your writing style, if offered.

3. Op ed pieces are sometimes picked up by syndicators such as Reuters or Google News; your piece can have a life well beyond the local newspaper. If you hit the national press, you can count on your article having widespread coverage. Do a search on Google a few days after publication and you may discover how wide a net your piece has cast. If that is the case, good for you!

Above all, op-ed article can help shape local or national opinion, so think of the greater good you can do as well as the publicity you just may receive when crafting your article. Although newspaper circulation continues to drop, online versions of these same newspapers continue to grow, thereby giving you exposure far beyond the intended market.

How to Write Your Op-Ed Piece

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How To Write a Company Profile: 3 Keys to Succeed

A great company profile can engage and attract the right customers or supporters for a business, or it can bore them to sleep driving them to your competitors which are easily googled in seconds.

For media attention, a business needs an intriguing profile to entice editors or reporters to gain an understanding of the company's mission, products, services, personnel and uniqueness.

To acquire financing, a comprehensive company profile should be submitted with a business plan to feature unique qualifications of the company or personnel, that aren't generally outlined in a business plan.

How To Write a Company Profile: 3 Keys to Succeed

Without a well-crafted company profile, a company may not be attracting the best candidates when posting job descriptions,or even suppliers and vendors to help them grow.

These 3 steps will help any company craft a commendable company profile that is true to your vision, perception and even beliefs.

1. Provide useful information in lay person's terminology.

A profile should include key personnel, descriptions of the company's products or services in a manner that laypersons, as well as industry personnel, can comprehend. Why?

Because, a reporter might be looking for relevant businesses for a story they are preparing. Naturally, including your company could possibly bring great 'free exposure' to your intended market (if it's a positive story, of course). But if the reporter -- or anyone else who is googling the product/service you provide -- cannot figure out what you offer, your profile won't help sell your products, nor entice media to interview your company personnel.

This does not mean you cannot include high level industry information, just be sure to also include some easy-to-comprehend lay terminology in your description.

2. Infuse some personality.

A great company profile should be filled not only with descriptions of products (or services), but also some sense or personality of the business' culture. Adding information about the company's purpose, community support or mission (not one of those trite mission statements, though) can add human personality to a profile, thus adding interest to the reader.

People relate to people. So, add something from a human perspective.

Your business could explain how profits benefit local animal shelters or homeless populations or you might even employ a humorous style in the description if it's appropriate to the company's products.

My own profile talks about my belief that 'marketing is a spiritual practice' because in my experience a company thrives the closer it matches it's values and purpose that is at the 'soul' of that company. No, it's got nothing to do with religion. But it has everything to do with marketing not being hype, but being a deeply felt expression of a company's core competency, attracting clients who are right for one's company--that's the reason to infuse personality.

I've always enjoyed the clever and silly product descriptions of Benefit Cosmetics--and I don't even wear makeup. The company's co-founders are twins who feel they 'benefit' by learning from each other. They share this love by, yes, 'benefitting' the Big Brothers and Big Sisters of America. Hype or personality? You be the judge. Either way, it grabs a readers attention.

3. Claim your unique assets.

By explaining a founder's uniquely circuitous route to the company's development, or stating the special awards and honors a company has garnered, the donations or volunteering it's employees provide the community, it gives the reader some grasp of how the company is unique, special or different from others in it's same category.

Elaborating a bit on the education, training, credentials or experience of personnel excites customers and helps them identify the company that fits their own beliefs and criteria.

Being generic and obtuse in your company description makes it really hard for any readers to understand why they would want to do business with a company or buy products/services that sound like any others.

Above all else, be honest and interesting, since plenty of bland, boring and hype-filled profiles already abound.

How To Write a Company Profile: 3 Keys to Succeed

Allison Bliss Consulting is one of the top full service marketing & communications firms in the San Francisco Bay Area. Their website has a tool for businesses explaining 'how to write a company profile' at http://www.allisonbliss.com/resources [http://www.allisonbliss.com/resources]. Instead of paying a writer 0+ for a profile, this tool (under ) asks a series of questions and assembles answers into a complete, professional company profile.

"Allison Bliss Consulting, rebels against misleading, pushy, spam-filled marketing offering Fortune 500 companies and entrepreneurs customized business and marketing services which clients say brings incredible, measurable results. With an award-winning background in film & television, the company brings talented teams of designers, web experts, commercial creatives, writers and publicists creating marketing strategy, web optimizing, promotional materials, and one-on-one consulting services. Allison's "Knowledge is Bliss" differentiates businesses with clear positioning to stand apart from the crowd.

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What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing and
sales professionals as to what really is the difference between
marketing and sales functions. More often than not, both
business activity terms are used to describe any business
activity that is involved in increasing revenues. For small
businesses, with limited resources, there often is no practical
difference in marketing and sales functions, all revenue
generating activities are typically implemented by the same
personnel.

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As a company grows in revenues and number of personnel, it
typically follows a logical business function progression of
"specialization", a process where the lines between more
generic, departmental descriptions and functions became much
more definitive and associated functional responsibilities
become much more focused. Marketing and sales functions are no
exception.

Marketing and sales functions are diverse yet very
interdependent. Typically "sales" cannot exceed revenue
objectives without an effective marketing planning and support,
and "marketing" directives ultimately becomes useless without
sales to implement the plan.

What IS the Difference Between Marketing and Sales?

Like many complex business issues, it is sometimes easier to
define something by what it's NOT as it is to define it by what
it is. Let's take a closer look at marketing to better define
what sales is not.

Simply defining "marketing" as the "Four P's", product, price,
place and promotion, based on your Marketing 101 class in
college is not practical in today's global markets. In a
general sense, marketing is more theoretic than sales, focused
on purchase causality and is more prescriptive in purpose than
descriptive. Marketing involves micro and macro market analysis
focused on strategic intentions where sales is driven more by
tactical challenges and customer relations. Let's take a closer
look at how marketing is truly different from sales:

Marketing responsibilities are distinct from sales in that
marketing:

* Establishes and justifies the company's best competitive
position within a market

* Initially creates, helps sustain, and rigorously interprets
customer relationships

* Locates and profiles potential markets and key participants
within

* Generates quality sales leads

* Develops effective selling tools

* Formally analyzes and tracks competitor's business strategies
and tactics

* Defines, prioritizes and justifies new product or service
improvements and developments

* Promotes an explicit company product or service image

* Facilitates information transfer from customers to the rest of
the company

* Simplifies the customer's product or service procurement
process

A full time Marketing Manager would be responsible for the
following tasks:

New Product Rollouts:

Strategy development, program incentives, timing and media
coverage

Agency Evaluation:

Selection and evaluation of outside marketing contractors

Customer Database Management:

Software selection, training, maintenance of customer contact
Information

Market Research:

Market definition, prioritization, project management, data
gathering

Pricing Analysis:

Pricing as a marketing tool...initiate and analyze competitor's
pricing practices

Product Audits:

Establishment of a formal means to evaluate competitive
offerings

Public Relations:

Establishment, guidance and coordination of all areas of public
Relations

Trade Shows:

Definition, participation, prioritization and audit for
effectiveness of all trade shows

Product Promotions:

Strategy formulation, program composition, premium definition,
all media coverage

Marketing Communications:

All printed / electronic communication: brochures, catalogs,
price lists, case histories

Media Selection:

Assist in selection and prioritization of all media options:
print, broadcast, multimedia

Internal Communications:

Establish and maintain all inter-company corporate communication
means

International Marketing:

Establish company presence in targeted international markets,
audit for effectiveness

Strategic Planning:

Offer strategic information and alternative insights to
corporate management strategies

Board Meeting Participation:

Communicate and reinforce the company marketing priorities,
strategies and tactics

Corporate Vision Statement:

Proliferate and reinforce the corporate vision throughout the
Organization

Corporate Identity and Image:

Create, maintain, improve and "manage" all corporate images and
symbols

To a "pure" marketer, the marketing role in a company is not
just a business function, but a business philosophy. An
effective marketer truly believes "dominating" their target
market is "owning" their market. The more a marketer can do to
maintain market leadership the more effective they are
perceived within the organization and within the industry.

As customer retention has become more of a business priority in
our intensifying competitive markets, the marketing function
has evolved from influencing potential customers to involving
them the company's business planning and advancement. Effective
marketing also has blurred the distinction between product and
service and continues to apply more influence on the company's
sales representation priorities.

In conclusion, marketing and sales functions are deeply rooted
in each other's purpose and revenue growth intentions. There
are few functional areas in business that relate more to each
other. So the next time you hear someone say the word "sales",
when the appropriate description would have been "marketing",
or vise versa, think of this article and choose from any one of
these documented business functions to make your point of
distinction!

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Top 10 Tips on How To Write About Yourself

Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service - much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article a professional business writer shares her top tips on how to write about yourself and what you do, efficiently and effectively.

1. Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don't be overly ambitious. Once you've clearly identified your objective keep it in mind throughout the writing exercise. You'll find that keeps you on track far more effectively - what you want to achieve should define what you say.

2. Forget modesty. As an experienced salesperson would say, "if you don't think you're good, why the hell should I?" Equally of course you don't want to exaggerate your strengths - that can lead to problems when you're eventually called upon to deliver! But be realistic about what you can do and don't be afraid to describe it in a positive light.

Top 10 Tips on How To Write About Yourself

3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a product or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It's not as difficult as it sounds; write in the third person to start with, if you find that more comfortable. Imagine you're a colleague writing about you.

4. Bear in mind that whoever reads this text probably won't care much about you; they'll only care about what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a box so it's visually separated from the main text.

5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It's possible that the "core" of your text can remain the same for a number of different purposes, with individual "tops and tails" aimed at specific audiences. The more relevant your text is to the reader - telling him/her how you and your service meet their needs - the more successful the text will be.

6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in the first person - e.g. in a letter or email. Try where possible to use the third person - if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7. Follow the rules of modern business writing; keep it simple. Use "active voice" rather than "passive voice" where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and "pullouts" to break your text up visually and allow the reader to pick up on the main points.

8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty - any more and the reader will probably just skim over it.

9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in the last few years the recent publication of "Eats, Shoots & Leaves" has focused everyone's attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish.

10. Do a reality check on your text after you've completed it. Show it to friends and colleagues and ask not if they "like" it, but if they feel it represents you fairly - and if not, why not. Then take other people's opinions on board, but don't lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don't be afraid to make final judgments.

Top 10 Tips on How To Write About Yourself

Best-selling, 30+ times published nonfiction/business author Suzan St Maur helps you write better for all business and social occasions... not only with bespoke written content and editing, but also with over 400 free-to-view articles plus a range of books and eBooks. Great way to brush up your blogging or business English... create a wonderful wedding speech... tweak up your Tweets... liven up your LinkedIn posts... and much more. Drop by for a visit now... http://howtowritebetter.net/

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Article Marketing - How to Use It to Promote Your Small Business Part 2

Below are other equally important steps to take to promote your small business using article marketing.

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1. Learn the ropes of SEO writing. You would want your readers to easily find your articles online. You would want your articles to show up on the first or second page of relevant listings. This will only happen if you make your articles search engine-friendly. There are several SEO writing techniques that you need to learn and apply when tapping on your keyboard. These include the use of keywords, following keyword density, the use of latent semantic indexing technique, proper keyword placement, etc.

2. Know the do's and don'ts of article directories. Article directories or article marketing sites are the best places to publish your articles. However, keep in mind that publishers have their own set of requirements that you need to follow to ensure that your articles will not be rejected. They will accept your articles as long as they are 100% unique, properly optimized, informative, and well-written. Some of their major no-no's are the following; keyword abuse, putting blatant ads or inappropriate content on your article body, etc.

Article Marketing - How to Use It to Promote Your Small Business Part 2

3. Keep it short and simple. Here's a secret that you need to know; online users simply hate lengthy articles especially those that are impossible to understand. So, write simply and keep your articles short but tight. Ideally, they should contain no more than 600 words and they must be written using simple terms.

4. Write more articles. Make more time for your article marketing campaign to reap great results sooner than later. Make it a point to produce at least 3-5 high quality articles per day; more if you want to get ahead of your competitors fast. It will help if you always pick those topics that you can write even without doing extensive research and if you spend more time tapping on your keyboard.

5. Create a need for your product and services. Keep in mind that the reason why you're doing article marketing is to product/service promote awareness and later on, to make decent sales. It will help if you write using your persuasion skills. Find ways on how you can talk about your products and persuade people to buy from your without doing blatant ads. It's important that you make your readers realize that they need what you offer so they won't think twice about buying what you sell.

6. Distribute your articles in the World Wide Web. After proofreading your articles and after making sure that they're at least close to perfection, promote them in the online arena. Start by submitting them to popular article marketing sites like EzineArticles and GoArticles. Once your articles were accepted and published, continue by promoting them through your website and blog. Give them more exposure by marketing them using social networking sites and forums that are related to your line of business. The more websites you use, the better your chances of getting your target audience in finding your articles.

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Research Papers - How to Write an APA Style Paper

Most teachers want research papers written in APA style, and many college classes require research papers. Where do you start?

Pick a thesis

A thesis is a premise for your argument, a hypothesis, or a brief statement of what your paper is about. A thesis for a research paper is just like a thesis for an essay, except that the thesis probably isn't quite as narrow since your research paper will be larger.

Research Papers - How to Write an APA Style Paper

Your thesis shouldn't be too narrow or to broad. Take into consideration the teacher's specifications for the assignment; that is, how long is the paper allowed to be? Then consider your thesis and if you can fill the space of your paper without making it too long.

How can you tell how much space you can fill defending your thesis or supporting it? Well, this depends a lot on how you write, but it also depends on how much information is available and how many sub topics there are for the thesis.

Research and take notes

Go to the library and read some books on your topic. Check out the magazines and journals. Go online and look for more information. Be particularly careful about your sources when you research online. Remember, online content isn't subject to peer review or even a traditional book publisher and copy editor.

A great place to start your online research is at scholar.Google.com, because journal style articles are returned. Books.Google.com or Amazon.com will allow you to see parts of books before ordering them. Another good place is to go to your local library's website and find their "Online Resources and Databases." These are links to library vetted websites.

Make a list of all your sources. This was traditionally done on index cards, but it might be easier to keep a log file in Word or Excel. For each book keep track of the author(s), the title, the publisher, city, state, and county of publishing, date of publishing, the name of the editor if it's listed, and even the ISBN. Then, for each source, give it a unique number of phrase so you can easily keep track of it. For instance, I might give this article a phrase of "Nico-APA."

Write down your source next to each piece of information you keep as a note.

If some things don't make sense, try drawing pictures or putting some of the information into charts to help make sense of the data.

Revise your thesis

Now that you know what information is available, look at your thesis and determine if it needs to be revised or not. Remember, it needs to fill the space requirement of the assignment without going over.

Write an outline

A lot of people skip this step, but don't. It's important. Write an outline. Your outline should look something like this, but don't be overly concerned about the roman numerals, letters, and such. In fact, you can skip those and just use indenting to keep track of which headings are major headings and which are sub headings.

Major Topic

^^^^^Sub Topic

^^^^^Sub Topic

^^^^^^^^^^ Sub Topic

^^^^^^^^^^Sup Topic

^^^^^Sub Topic

Major Topic

^^^^^Sub Topic

^^^^^Sub Topic

^^^^^Sub Topic

Determine if you need any tables, graphs, or charts

Did you run an experiment and you data to show? Did someone else run an experiment and you want to show their results and attribute the credit to them? Did you come up with an awesome chart or graph to help you understand the topic and it should be included in the paper?

Write a draft

Write the draft of your paper. Follow your outline, and if it's easier for you, just write one section at a time. Before you type your research paper, set up your word processor for Times New Roman 12 point. Set up the margins to be 1 inch. Make sure each paragraph is more than one sentence. Make sure each paragraph is less than one page. Put two spaces at the end of sentences. Make sure the document is double spaced. Make sure each page has less than 27 lines of text (and this does not include the running header). Indent the first line of each paragraph.

Add a running head

The running head is a shortened version of the title. It should appear at the top of each page and it needs to be flushed to the left. The running head should be less than 50 characters. An example is:

Running head: THE TITLE OF MY PAPER

Edit, proofread, and revise

Look for potential bias in your paper and remove it. Remove jargon. Run a spelling check. Run a grammar check. Ask someone else to read your paper and have them mark it up. Don't use abbreviations if you can avoid it, and if you do use abbreviations, explain the abbreviation the first time you use it. Do not use spaces inside the abbreviations. Dashes, such as en dashes, em dashes, and hyphens, should not have spaces on either side of them. Number all the pages, except pages that are entirely figures, sequentially. The title page is included in this numbering.

Create a title page

Create a title for your paper. Don't use words like "experiment" or "method" in it. The title should have a maximum size of 10-12 words. Ideally, the title is less than 50 characters and fits into the running head. The title page should contain at least the name of the paper, the author's name in the format of Firstname, M., Lastname. The last piece of mandatory data on the title page is the school's name.

Write your abstract.

After you've written the paper, write an abstract. Your abstract should be less than 120 words and people should be able to read it and get the gist of your paper.

Put your paper in order.

Title page

Abstract, less than 120 words, on its own page

The text should start on Page 3

References, each appendix, and the author note should start on a separate page

List the footnotes together but on a separate page

List of tables should start on a separate page

List figure captions together on a separate page

Figures should be on a separate page.

Research Papers - How to Write an APA Style Paper

Gwen Nicodemus is a freelance engineer/writer and a homeschooling mom. Visit her website, Notion Nexus, for unit studies, worksheets, notes, and educational videos.

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