Article Portable Document Format PDF Files: February 2013

Monday, February 25, 2013

Article Marketing or Content Marketing? Push Marketing or Pull Marketing?

One of the things I have been mulling lately has been the difference between article marketing and content marketing.

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By Definition, article marketing is a form of content marketing. Article marketing is the process of generating awareness and traffic through writing and posting articles online. Content marketing is the process of generating awareness and traffic through writing and posting content online - content which can include articles.

Of course, content could also be blog posts, videos, audios, pdfs, etc.

Article Marketing or Content Marketing? Push Marketing or Pull Marketing?

So writing articles then is a sub-set of content.

Now, consider this.

We often seem to think (at least I do) about article marketing in terms of writing so many articles, getting so much traffic and exposure. But if we think about content marketing, we might tend to think along the lines of simply creating a "thereness" (meaning that our content is "out there" on the web - pulling traffic (and people) towards us.

So maybe we think of article marketing as "push marketing" but content marketing as "pull marketing" -

But if article marketing is simply a sub-set of content marketing then wouldn't article marketing also be a "pull marketing" vehicle? And if that's the case - which I believe that it is - then shouldn't we be thinking about article-marketing from the perspective that it is just one part of a content marketing campaign? Meaning that it would be more effective if instead of just using it to generate raw traffic - which we would later try to convert into buyers - instead we were to use it as part of a pull marketing campaign?

So if we were to indeed do that - integrate article marketing into a content marketing campaign - what would that campaign look like?

Here's my idea:

You write an article and post it to your favorite (or top 3) article directories.

You then write a blog post and put it on your website, with a link in your blog post going to your article that you wrote earlier that day.

Then you perhaps record a YouTube video and direct listeners to your blog.

And when they get to your blog, they might subscribe to your newsletter.

And since you have a newsletter - couldn't you send your blog post out as an email?

And since you generally tend to write blog posts as informative content instead of a sales message, wouldn't people like to read emails like that?

What happens in a content marketing campaign like this is that people begin to develop more trust in you and your campaigns, because they are exposed to you via different mediums at different times.

So instead of focusing on one-time conversions from articles to subscribers, instead you focus on developing relationships - whether someone is a subscriber or not. And they choose when they become a subscriber. And they choose when they want to become a buyer. Instead of forcing them through a path.

Article Marketing or Content Marketing? Push Marketing or Pull Marketing?
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Author: Sean Mize. Sean teaches a unique perspective on growing your online information business using 4 key principles: 1) purpose and mindset 2) expert positioning 3) target market activation and penetration and 4) maximizing sales per buyer.

Sean's training is specifically geared towards advanced marketers who are already making money online and want to increase their market share through innovative and cutting edge methods.

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Article Marketing - Hot Article Topics For Any Niche

Submitting articles to the top article directories is one of the easiest ways to increase targeted web site traffic. Content publishers are constantly scouring the best article submission sites for articles to "reprint". A well-written article on a popular topic is likely to be reprinted on hundreds of websites. For the article author, that's hundreds of backlinks and targeted traffic from each one of those sites. The key is choosing hot article topics related to your niche.

Here are some often overlooked sources of hot topics and new article ideas for any niche:

Keyword Research Tools

Article Marketing - Hot Article Topics For Any Niche

There are a number of keyword research tools that will allow you to track the latest trends in keyword searches. You can use one or more of these tools to find the hottest keywords related to your niche, then build your articles around those keywords.

For example, if your niche is article marketing, you might find the following keywords becoming increasingly popular in keyword searches:

article marketing strategies top article directories article submission tips article ideas article writing tips

The popularity of these keywords would give you an indication of what types of article marketing information people are searching for. The more popular the keyword, the greater the demand for related information.

Frequently Asked Questions (FAQs)

If you've been in business for some time, you probably already have a list of FAQs regarding your business or niche. The reason your customers frequently ask these questions should be fairly obvious--these are the things they are most curious about. FAQs are a great source of article ideas.

Pay attention to the types of questions being asked, then expand on the answer. You could write a short article based on one question or combine the answers to several related questions into a longer article.

Don't have a list of FAQs? No problem. Just visit the websites of your top competitors and check out theirs!

Blog and Forum Posts

Another good source of hot article topics are blogs and forum posts. I make a point to troll blogs regularly looking for lively debates about topics related to my niches. Are there a lot of people commenting on the post? Is there an angle I can play off?

Write an article presenting your own take on the topic or answering questions raised in the comments. Anything to get the creative juices flowing. You can even expand on topics you've discussed on your own blog or comments from your blog readers.

"Most Popular" Lists

Most of the top article directories have some type of article rating system for determining which articles are the most popular. The rating is usually based on user-ratings or page views, and the most popular articles generally receive prominent placement in the article directories.

Regardless of the ratings system used, the popularity of the article is usually a good indicator of the popularity of the topic. Find the most popular articles in your niche on each of the most popular article directories and write articles on the same topics.

Read the News

I say read, as opposed to watch, the news because television and cable news coverage is generally intended for mass consumption. To get targeted web site traffic, you'll need to narrow your focus to news related to niche:

latest trends new products/technology legal issues emerging opportunities/threats

The key is to make the connection between the news and the target audience. For example, suppose you are using articles to promote your blog about article marketing. Your readers might be interested to know that some of the top article directories have implemented revenue sharing models that allow authors to profit from the use of their articles. You could write an article on this topic and link to your blog, which lists the specific article directories involved.

Ask Your Readers

In any business, it's always a good idea to solicit feedback from consumers. Use your author bio or resource box to invite readers to use the contact form on your website to request articles on specific topics. Not only is this a creative way to get people to visit your site, it's also a great way to generate article ideas.

Bottom line--if you write articles on topics of interest to your potential customers and you'll have no problem increasing targeted website traffic.

If you've found this article useful, please take the time to rate it, bookmark it, and/or email it to a friend.

Article Marketing - Hot Article Topics For Any Niche
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Owen F. Marshall is a blogger, entrepreneur, website developer, internet marketer and author of the new book "The Article Directory Guide: Article Marketing Tips Guaranteed to Increase Targeted Website Traffic". The book is currently available for download at http://articledirectoryguide.com

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Sunday, February 17, 2013

The Difference Between Debt And Equity Financing

There are two main types of financing for a business, debt or equity financing. Debt financing tends to be the type of financing you receive from a traditional bank loan and equity financing tends to be financing you receive from venture capital into your business from outside investors. The benefit of debt financing is that it is finite and you will pay down the debt over time to a zero sum balance without any further obligation to the lender. The down stroke to debt financing is that traditional lenders will take a hard look at your business including how long it has been in existence, income from operation, expenses and will require hard assets for collateral for the loan. Additionally, lenders will most certainly want you (and any other principals of the organization) to personally guarantee repayments of the loan. Another disadvantage of debt financing is that your organization will be burdened with some other type of regular payment (usually a monthly payment) depending on the terms and conditions of the financing and this can absorb critical cash flow, especially with small business.

The benefit of equity financing or venture capital is that you will be receiving money in exchange for equity in your business in the form of stock or some other form of equity like percentage of income or gross/net sales. A primary benefit of this type of financing is that typically there is no monthly payment requirement to investors. Instead, you are giving up ownership interest, most often, permanently.

Traditional lenders, banks for example, will look at your business much differently than venture capitalist. Bankers want a zero-risk or near-zero risk position when they provide financing and will rely almost completely on the operating economics of the business with little regard for "potential future growth". They want to see strong cash flow backed up by hard assets before they do a deal--the ingredients that most small business lack or they wouldn't be seeking financing, right? Venture capitalist, on the other hand, tend to consider the management team and the potential future growth of the business more heavily than actual operating numbers, especially for small business with large potential but few sales and little or no operating history. Although these two lender types vary in their approach to analyzing a business for funding, you can be sure that careful scrutiny of you business will be conducted...

The Difference Between Debt And Equity Financing

Besides the actual operating economics and pro forma analysis, both types of lenders will look closely at two particular documents: 1. Your business plan. 2. Your bank or loan request package. These two documents, if assembled correctly, can make the difference between success and failure when dealing with either lender type.

There are plenty of free SBA related materials that tell you how to create blue-chip, boiler plate business plans but they tend to be written for perfect businesses and not the average Joe who is less than picture perfect. If you are seeking some type of financing for your business I strongly suggest that you visit our site and check out our business e-books. We have several that cover a variety of topics and there are specifically two that will be a real treasure for you to own. One is called Power Planning (a powerful report on writing a wide variety of business plans) and How To Raise Money For You Business (teaches you how to assemble professional loan requests packages). They are priced at each and can be worth millions in the hands of the right person. I am not trying to hype product, I am simply giving you a heads up.

The secrets to getting financing from either type of lender is a closely held secret by financial and business brokers for a number of reasons. Chief among them is it forces people like you to do business with them and they earn commissions. The SBA materials, while good, do not have the street savvy to get the job done in most cases. The proof is in the pudding--what has the SBA ever done for you? The SBA is just another government back bureaucratic nightmare for most. We also have some links for venture capital firms in our business links area located on our site on the Smart Link Zone page--it's all-free.

Give it some thought.... Your future may depend on it.

The Difference Between Debt And Equity Financing
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Saturday, February 16, 2013

Article Marketing - The Art of Persuasion (Make More Sales!)

Do you know that articles can help sell products and services? For your content to do that, you need to master the art of persuasion. Here are 3 tips you can convince your visitors to buy from you (without hard selling!) The last tip is a real giveaway.

Tip 1: Build on your identity. - This is very important. Always try to build up the author's identity when publishing content. You want others to know more about you - how you work, who you are, and what you stand for. Are you honest? Do you genuinely care about your customers? Will you disappear after the customer makes a purchase? You don't have to answer these questions directly. Let the readers come to their own conclusions based on your writing. In other words, let your writing reflect your identity.

Tip 2: Go straight to the heart when writing. - Don't beat about the bush when creating content. Go straight to the point and deal with the heart of the matter. What problems are the readers experiencing? How can you help solve these problems? Provide real good tips to generate goodwill.

Article Marketing - The Art of Persuasion (Make More Sales!)

Tip 3: Mention results in the article body, and then promote the results in the author box. - Even after all the above, customers may still not buy from you. Why? Because they are not sure if the tips you have given them will work. So mention the results in your content, but be careful not to come across as self promotional. For instance, it's alright to say "If you do this, expect to boost sales by 50%". But it's not alright to say "I achieved 50% increase in sales doing this." Leave all the self promotional materials in the author box.

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Saturday, February 9, 2013

Creative Writing: How to End Your Novel

Have you ever read a book with an unsatisfying ending? Annoying, isn't it? You've just read this exciting, emotionally draining and captivating novel, then arrived at the end only to be left hanging on the edge of a precipice. What happened to the characters? Were all of the problems resolved? The ending to a novel is almost as important as the beginning.

How to End Your Novel with Dialogue Some of the most wonderful novels have ended with dialogue. The main character says something witty or funny, and you close the book feeling like all has ended well. Dialogue can be a powerful way to end your novel as long as you do it creatively.

The best type of dialogue with which to end a novel is closure; the last phrase gives both the reader and the characters a sense of finality, which signals that the story is over. You'll see this done fairly often in movies, and it can be just as attractive at the end of a novel.

Creative Writing: How to End Your Novel

Just make sure, if you end your novel with dialogue, that you haven't left any questions unanswered, and that the previous prose brought the story to a close. Personally, ending a novel with a question seems cheap, as though you are cheating the reader.

How to End Your Novel with Prose This is the most popular way to end a novel because it allows the author to say everything that needs to be said. For example, you can end your novel with an Epilogue that explains what happened after the final scene in your novel. It can project days, months or years in the future, which is especially helpful in a romance novel.

If, however, your novel does not require an epilogue, you can simply bring it to a close in the present. The characters have solved the mystery or thwarted the great evil, which means that there isn't anything left to say. It's better to end your novel with a bang than to drone on with meaningless and senseless words that only serve to leave your reader with a bad taste in his or her mouth.

How to End Your Novel with a Cliffhanger There is only one instance in which this is acceptable, and that is when you have planned a sequel to your novel. Often, trilogies will end the first two novels with a cliffhanger, which ensures that your readers will purchase the next installment.

You have to be careful not to anger your readers, however, because if they are frustrated at the end of the novel, they'll simply give up on you as a writer. My best advice is to tie up all of the loose ends - save one - and leave the reader wanting more. A novel - even one with a sequel - that doesn't answer any of the reader's questions will be frustrating, and you might lose their interest.

Creative Writing: How to End Your Novel

Laura J. College is a professional ghostwriter with more than ten years' experience writing fiction and non-fiction manuscripts. Her work can be found all over the Internet, and she is currently accepting ghostwriting clients. Check out her website at [http://www.laurajcollege.com]

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How to Write a Business Letter - the Eight Component Parts

In learning how to write a business letter, you need to know and understand the eight parts that should be included in any business letter. Here they are:

The return address: This is the writer's address. If you are writing on behalf of a company or organization, this information will be part of its printed letterhead. If you are writing a business letter on your own behalf, you must type in this information, usually centered at the top of the page.

The date: It usually goes at the left margin, several lines below the last line of the return address. Always put in the date, as it is important to the history of correspondence on this topic.

How to Write a Business Letter - the Eight Component Parts

The inside address: This is the name and address of the person to whom you are writing. Beginning two lines below the date, it includes first and last name, company name, street address, city, province or state, postal or zip code. If the person is in another country, include the country in the last line. Although some writers omit the title (such as Mr., Mrs., Ms or Dr.), it is still considered polite to include this.

The salutation: Two lines below the last line of the inside address, begin your letter with the salutation, or Dear... line. When you know the recipient very well, it's now considered acceptable to address him or her by first name. Otherwise, write Dear Mr. Ross or Dear Ms Roberts; when in doubt err on the side of formality and use the last name. In North America, punctuation after the salutation is a colon, while U.K. writers generally use the comma. Both are considered correct.

The Body: This is the content, or the message of the letter. I'll reserve detailed discussion of the body content for another article, but for maximum impact, it should be clear, concise and correct.

The complimentary close: This comes two lines after the last line of the letter, and might be yours sincerely, sincerely, yours truly, yours faithfully or even regards.

The signature: Leave four to six blank lines after the complimentary close for the writer's handwritten signature.

The name and title of the writer: Beneath the handwritten signature is the typed name of the writer. Sometimes the person's title is included in a separate line, but this is optional.

In learning how to write a business letter, you should become familiar with these parts and always use them, because correct formatting of your business letter makes it easier to read and also adds to your credibility.

How to Write a Business Letter - the Eight Component Parts

Helen Wilkie is a professional speaker, workshop leader and author, specializing in all forms of communication at work, including writing. For information about her business writing programs and learning tools, visit http://www.masteringbusinesswriting.com and for more specifics on how to write a business letter, go to http://howtowriteabusinessletter.blogspot.com

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Wednesday, February 6, 2013

Article Writing - How to Summarize an Article

So you have a lengthy article and you want to learn how to summarize your article in an effective manner. You can write a summary in just five minutes. Here is how to do it.

Step 1: Start writing your summary immediately.

Don't sit there and think about what to include in your article summary. Start from the beginning of your article and start writing immediately. Your article has numerous paragraphs. Start from the first paragraph.

Article Writing - How to Summarize an Article

Step 2: Pick the most important sentence in each paragraph.

Always start by picking just one sentence from each paragraph. Notice that in every paragraph, there is a key message. If this key sentence doesn't exist, create one for your summary. You should use no more than 2 sentences to summarize each paragraph.

Step 3: Link all the key sentences together.

A summary is like a mini-article for your main article. When you pick sentences from the paragraphs, they may appear to be disconnected. Now is the time to do some "stitching" work. When you are finished, reread the summary again to make sure that the words are flowing nicely.

When writing summaries, do not add anything that you have not written about in the article body. The summary is supposed to be a short paragraph that sums up all the key points. If you add extra materials, they won't seem to fit. Your readers may also be confused because something new just popped up from nowhere.

With practice, you should be able to write summaries in record time. Try to beat my personal best of 2 minutes! - (Well, it's a really short summary.)

Article Writing - How to Summarize an Article
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Sunday, February 3, 2013

How to Write a Dirty Letter to My Boyfriend - What to Say and How to Think

If you and your boyfriend are apart for awhile, geographical distance between you - why not write him a dirty letter to let him know for sure that you miss him and are thinking of him.

But wait, why stop there?

Why wait until your lover is far removed to show him you care? Why not write him a dirty letter anyway, even if he only lives around the corner. The surprise and pleasure he'll get from receiving it will really make you extra popular (think gold stars in abundance here!) and will make him lust after you even more.

How to Write a Dirty Letter to My Boyfriend - What to Say and How to Think

But what should you write, how should you write, what would you say?

Here are a few tips and ideas to help you pen a letter that Nell Gwyen would be proud of:-

Write Your Thoughts, Not Someone Else's - write to your boyfriend about things you and he can identify with, that are either something you've done together or is a desire for the future. Don't make anything up beyond sexual fantasy, as it will strike him as odd and slightly unsettling. Think back to the last time you made love together. Who did what to who, what touches made you feel hot, how did he look or sound. Think about it, remember it in your mind's eye and then simply write it down on paper.

You don't have to be Shakespeare or an English major, don't worry about how polished it reads. the most heartfelt writing will always warm the readers passion whether it is spelt well and uses poor grammar or not - it's simply the thought that counts here.

Use Your Pen & Hand - When you write a love letter, write it. Don't type it and print it out to send or attach it to an email, use good paper and a pen. Type is impersonal and slightly bland. Your handwriting is you, a part of your character that your boyfriend loves and as such, is compelling and loving.

Add Character To Your Letter - Got a favorite perfume your boyfriend likes? A color of lipstick he prefers? Add these to the letter. A subtle whiff of your perfume will heighten his senses as he reads, bringing you closer to him, making him want you even more. A kiss from your lips wearing a shade of lipstick he loves and associate with you will make him smile and want to be able to kiss you back.

Share Your Wants - As you write and feel how much he means to you and how much you want him, try and transfer that to paper. Tell him in exact detail (explicit if that is what you both enjoy) what you want him to do to you as soon as he is through your front door. But be careful - men are specific animals and they take things such as you describing what you want him to do to you as actual! Only write what you really want him to do to you, don't try and impress and write something a porn star would scream at and run away from. You run the risk of disappointing him hugely if he finds it was not real!

How to Write a Dirty Letter to My Boyfriend - What to Say and How to Think

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How to Create a 30-60-90-day Plan to Use in a Non-Sales Interview

Can you use a 30-60-90-day plan for non-sales jobs? Of course--it works for marketing, project management, technical support, and many others. For instance, I got a call from a candidate going for a job in Marketing Communications. He had a 30-60-90-day template, but needed help translating it into a document for a non-sales job like the one he wanted. We spent a few minutes brainstorming together, and came up with some ideas and new directions that I also wanted to share with you.

To begin with, remember that there are objectives you have to achieve in every job. They aren't all achievable in the first 30-60-90-days (or even in the first 180 or 360 days), but even with a really long-term objective, there should be some kind of break down of what needs to be done when, and certainly at least some of them can be taken care of within the first 30-60-90 days. So, for example: if you are in Marketing Communications, and you're supposed to be building to a complete product launch in 9 months, there are some things that can be listed out to be done in the first 30-60-90-days in order to set yourself on the path to success and prosperity. Those are the objectives that you would use in place of sales objectives.

The same types of communications happen in many kinds of jobs - just not necessarily with customers. Instead of meeting with outside customers (as in sales), you might have more internal meetings, or you might be meeting with external vendors. For example, if you're an events coordinator, you're going to have to go on sites, request and review bids, share those with the sales staff perhaps, and have a plan for what needs to be done when.

How to Create a 30-60-90-day Plan to Use in a Non-Sales Interview

Other possibilities for objectives to include in your 30-60-90-day plan: training, site visits, or learning company systems. There are many ways to tailor a 30-60-90-day plan to whatever job you're interviewing for. Also, learning enough about the job to put one together will be helpful to you when you ask your own questions in the interview, because you'll start off with more information than the average candidate.

The point to keep in mind is: Creating a 30-60-90-day plan shows initiative, preparation, written communication skills, and that you're interested enough in this job to have done your homework. That's always impressive to hiring managers.

How to Create a 30-60-90-day Plan to Use in a Non-Sales Interview
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