Sunday, August 26, 2012

How to Know If Starting Your Own Business Is a Good Idea

Starting a new business can be an exciting time. However, before you get started, there are some important considerations to keep in mind. Here are three questions you should ask yourself before starting your own business:

What are the barriers to entry? Some industries have fewer barriers to entry, which makes it easier for new competitors to lure away both potential and existing customers. Furthermore, competitors from unrelated industries can enter a particularly lucrative market when the barriers to entry are low. Typically, the longer a particular industry has been in existence, the lower the barriers to entry will be, as many of the risks are discovered by early pioneers and then reduced. Whenever possible, additional barriers to entry should be utilized in your favor. These can include intellectual property protections (such as patents, copyrights, trademarks and service marks, trade secrets), in addition to licensing requirements which make it more difficult for the competition. What is your expertise? Generally speaking, the greater your own expertise in a field (or the expertise which you have available to you), the harder it will be for competitors to easily duplicate your efforts. Additional expertise can also reduce some of the risks you might face, making it easier to win over potential investors as well as the support of other backers, such as suppliers. If you do not have personal experience in your business' field, you might consider hiring outside experts (either as employees or as consultants) who can provide you with the knowledge you need. Is there sufficient demand for your product or service? This last question is definitely the most important question of all to consider. After all, it is of little benefit to enjoy a monopoly in a field that has no customers! Proper marketing research should be conducted periodically, to check that any assumptions about customers and market segments still hold true. Failing to do this usually leads to the kind of unpleasant surprises which spell the demise of a business endeavor. Satisfying customer demands, needs, and goals profitably simply must be done for the continued long-term existence of a business. Of course, if customer demands are no longer profitable, it is better to recognize this early on and make any needed changes, instead of having changes forced upon your venture.

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In summary, by considering the barriers to entry, developing or acquiring expertise in the business field, and checking for sufficient customer demand, it is possible to increase the chances of launching a lasting business enterprise.

How to Know If Starting Your Own Business Is a Good Idea

Copyright 2010, by Marc Mays

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Marc Mays is the creator of http://www.myplatinumparachute.com/, which helps first-time small business owners obtain the critical skills needed for their small business success.

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